The Kitchens Method: Redefining Research. Finally . . . what the politicos, pundits and executives have been searching for: a method that sheds light on why people think the way they do and how to successfully persuade them. The Kitchens Method — a strategic approach responsible for the passage of more land conservation referendums than any other firm, the election of 40 members of Congress and positive strategic business decisions for Fortune 500 corporations — is based on Jim's in-depth understanding of the Four Pillars of the American Psyche. These four pillars represent the dominant components anchoring the American psyche. Understand this perspective and you have a platform to develop successful persuasion campaigns.